Vesteraalens launches new product at Supply Side West 2015 with ArcticSource1

October 6, 2015

Vesteraalens AS, founded 1912 and now the producer of a wide variety of products based on local catch of cod, is launching a new Arctic based cod liver oil through their US distributor, ArcticSource1. The premium quality product is developed with the US market in mind.

“Vesteraalens new and improved quality along with its MSC and Friend of the Sea certification is priced to sell,” says Jan Haakonsen, sales and marketing director of ArcticSource1. “Stop by our Supply Side West booth 574 and find out why you should consider this product,” he adds.

“Vesteraalens is in the process of expanding operations with the philosophy “in respect for the fish” and will launch new nutritional products with the highest quality in the market,” says Geir Wilhelm Wold, President and key owner of Vesteraalens.” That is why we are taking an even harder look at the USA as a market for our premium cod liver oil products.” Randi Bolstad, Sales Director of Vesteraalens continues, “Since our location and operation already has the best starting point for world-leading quality fish oil, we choose to walk the extra mile to create a truly leading product that our good friends at ArcticSource1 can market for us.”

The USA is the single largest market for fish oils and other Omega-3 rich products. The market trend is towards liquid and combination solutions requiring purer and better quality oils to supply more appealing and less expensive products to the consumer. That is why Vesteraalens and ArcticSource1 expect rapid acceptance in the market.

Vesteraalens AS was founded 1912 in Lofoten with focus on producing fish balls, a staple food across Norway. As a result of the excellent location with great access to fresh fish, the reputation for high quality fish products was soon established. In 2009 the company was bought by the current shareholder, and implementation of the vertical integration strategy has solidified the sourcing and production of high quality products for both the domestic and international markets.

ArcticSource1 LLC, founded in 2010 by Jan Haakonsen, has the expressed focus of sales and marketing of marine ingredients from the Nordic region to the USA. The company offering includes a full range of natural Omega-3 products, innovative fish protein products, chitosan and other specialised ingredients from the sea.

ArcticSource1 LLC, founded in 2010 by Jan Haakonsen, has the expressed focus of sales and marketing of marine ingredients from the Nordic region to the USA. The company offering includes a full range of natural Omega-3 products, innovative fish protein products, chitosan and other specialised ingredients from the sea.